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Ofelia Gallegos Portfolio

  • Design Portfolio
  • About Ofelia
  • Contact

Award winning Senior Designer and Art Director with over 15 years of experience helping CPG companies
to elevate their brand and messaging through package design, 360 retail campaigns, POS, displays, and art direction.

Bonterra Bubbles Cans

Designed the new Bonterra Bubbles cans that are made with organic grapes.

DESIGN AWARDS

2022 Graphic Design USA Winner

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Barefoot Oreos THIN

Designed packaging for Barefoot X OREO THINS limited edition.
24.9MM daily impressions, up to 469MM monthly impressions.
Featured in USA Today, New York Post, Food Network, Saturday Night Live, Late Night with Seth Meyer, People, Delish, and The Dieline.

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Barefoot Hard Seltzers

Redesigned Barefoot Hard Seltzers for more color pop on shelf and appetite appeal. I created the illustrations for all cans.

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Barefoot Pride 2020 Limited Edition

Design packaging, illustrations and patterns to four distinct bottles and cans to work together as a collection.

DESIGN AWARDS
2020 Muse Design Awards Gold
2020 American Graphic Design USA

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Barefoot Frozen Chillers

Designed the packaging, art directed the illustrator for leaf illustrations.

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Barefoot 187ml Carriers

Redesign Barefoot 187ml carriers and created the illustrations.

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Pacific Fruit Vineyards Hard Seltzer

Design extension from wine bottle to Seltzer cans.

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Love Olivia

Designed Private Label Brand for Trader Joe’s.

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Psyche

Designed and illustrated brand Psyche for Kroger. The concept behind the brand, is bringing two different points of view and creating a unique and contrast label with different patterns and illustrations. But yet, they work together harmoniously.

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Aldi Wine Advent Calendar 2020

Designed 2020 Aldi Advent Calendar. Illustrated patterns and Holiday graphics.

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Aldi Advent Calendar 2021

Designed 2021 Aldi Advent Calendar. Illustrated Holiday graphics.

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Apothic Cabernet Sauvignon

Designed and illustrated silk going through the A filigree.

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Dolcezza Wine Spritzers

Designed Private Brand for Sprouts Dolcezza. A sweet wine spritzer inspired by the Mediterranean coast. I hand letter the logo, and created each fruit illustration.

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Dolce Sole

Designed Private Brand for Publix Dolce Sole. A sweet wine inspired by Italian tiles and fruit bars. Illustrated the tiles patterns and fruit bowl icon.

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Long Hanging Fruit Sweets

Design sweet fruit line extension for Total Wine & More.

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Black Point

Designed private label brand for Sam’s Club Member’s Mark brand.

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Gallo Family Digital Content

For over a year and a half, I conceptualized and sketched ideas for Gallo Family digital content. I collaborated with photographers, food & prop stylists, producer, Brand, and the account team to bring the photos to life. I art directed the photo-shoots with Creative Director overseeing.

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Entertainment Made Easy 360 Campaign

Concept, designed, art direct photo shoot, collaborated with photographer and food stylist on creating Spring Entertainment Programming for Gallo Winery’s Premium portfolio brands.

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Uncork a Great Feast

Concept, designed, art direct photo shoot, collaborated with photographer and food stylist on creating the Thanksgiving Programming for Gallo Winery’s Premium portfolio brands.

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Rosé Your Way 360 Campaign

Designed 360 marketing program show casing E. & J. Gallo WInery’s Rosé Portfolio.

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Retail Displays

I designed and created pole toppers, 3d displays for different Brands.

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Barefoot & Adopt-A-Pet Campaign

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Point-of-Sale

Hero art adapted to various materials: neckers, shelf-talkers, carton riders, header cards, and digital visual assets.

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prev / next
Back to Design Portfolio
2
Bonterra Bubbles Cans
5
Barefoot Oreos THIN
6
Barefoot Hard Seltzers
3
Barefoot Pride 2020 Limited Edition
1
Barefoot Frozen Chillers
3
Barefoot 187ml Minis
1
Pacific Fruit Vineyards Hard Seltzer
4
Love Olivia
4
Psyche
1
Aldi Wine Advent Calendar 2020
1
Aldi Advent Calendar 2021
1
Apothic Cabernet Sauvignon
1
Dolcezza Wine Spritzers
1
Dolce Sole
5
Long Hanging Fruit Sweets
1
Black Point
13
Gallo Family Digital Content
6
Entertainment Made Easy
7
Uncork a Great Feast 360 Campaign
5
Rosé Your Way
8
Retail Displays
4
Barefoot & Adopt-A-Pet Campaign
14
Point-of-Sale

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