My name is Ofelia, and I’m an award-winning Senior Designer and Art Director with over 19 years of experience creating packaging, 360° marketing campaigns, and brand systems for leading CPG, food, wine, and spirits brands. My work spans packaging design, retail and POS, art direction, concept and strategy, digital design, and illustration—always grounded in storytelling, craft, and strategic intent.

I grew up in the heart of Napa Valley, California, where my appreciation for wine, food, and beautiful packaging was shaped early on. My love for art began long before my career—drawing cartoon characters, creating paper dolls, and finding joy in making things by hand. That curiosity and playfulness still inform my creative approach today.

I earned my Bachelor’s degree in Graphic Design from The Art Institute of California – San Francisco, and since then, I’ve built a career designing for globally recognized brands across multiple categories. My experience includes work for Nestlé confectionery brands such as Crunch, Butterfinger, Baby Ruth, and Willy Wonka Candy; personal care brands including Avalon Organics, Alba Botanica, Jason Naturals, and Zia Skin Care; food brands like Mariani, Tulocay & Co., and Tyler Florence; and an extensive portfolio within wine and spirits.

Over the years, I’ve partnered with brands such as Bonterra Organic Estates, E. & J. Gallo Winery, Barefoot, Apothic, La Marca, William Hill, Carnivor, Trinchero Family Estates, Sutter Home, Ménage à Trois, Joel Gott, Doña Paula, Charles & Charles, and Cruz Tequila, among many others. I’m known for building cohesive, scalable visual systems that translate seamlessly from shelf to campaign—and for balancing creative vision with real-world production and business needs.

Outside of design, I find inspiration in everyday rituals and creative outlets. I enjoy gardening, cooking, salsa dancing, hiking, visiting museums, and spending time with my family—activities that continually influence my sense of color, composition, culture, and storytelling.