Art directed the Entertainment Made Easy 360° campaign for E. & J. Gallo Winery’s Premium portfolio brands, leading the visual direction for a spring entertaining program across retail, digital, and consumer-facing touchpoints.
Developed lifestyle-driven campaign concepts and partnered with photographers and food stylists to execute seasonal photoshoots, guiding composition, styling, and visual storytelling from concept through final assets.
Role: Art Director, 360° Campaign Design, Photo Art Direction, Retail Marketing, Visual Storytelling, Production Design
Concepted, designed, and art directed the Thanksgiving seasonal programming for E. & J. Gallo Winery’s Premium portfolio brands. Collaborated closely with photographers and food stylists to develop and execute photoshoots, translating holiday-focused concepts into cohesive lifestyle imagery and visual storytelling across campaign touchpoints.
Role: Art Director, 360° Campaign Design, Photo Art Direction, Retail Marketing, Visual Storytelling, Production Design
Designed campaign assets for Barefoot x Adopt-A-Pet, translating the partnership’s playful, purpose-driven message into a cheerful retail and consumer-facing visual system.
Developed POS and promotional materials that balanced Barefoot’s approachable personality with pet adoption storytelling, creating an engaging campaign presence designed to connect with shoppers and support the partnership across retail touchpoints.
Role: Campaign Designer, Retail Marketing Design, Partnership Campaign, Point-of-Sale Design, Production Design
Designed the Rosé Your Way 360° marketing campaign, showcasing the E. & J. Gallo Winery rosé portfolio through a cohesive retail and consumer-facing program.
Developed a bright, flexible visual system that highlighted rosé as versatile, approachable, and occasion-ready across retail displays, POS, print, and promotional touchpoints.
Role: 360° Campaign Designer, Retail Marketing Design, Point-of-Sale Design, Display Design, Visual System Development, Production Design
Designed the in-store POS for Faux Pas by Betches, translating the brand’s bold, witty, and culturally relevant personality into a high-impact retail execution.
Developed graphics and layouts that captured the brand’s playful voice while optimizing for shelf visibility, shopper engagement, and quick communication in a busy retail environment. The final POS system brought the brand’s humor and attitude to life in-store, creating a memorable, on-brand presence designed to stand out and connect with its target consumer.
Role: Retail POS Designer , Layout Design, Production Design
Designed the 2014 Sutter Home for Hope campaign identity, POS materials, and jersey T-shirt design for Sutter Home’s breast cancer awareness program.
The creative system supported the campaign’s message of hope, comfort, and community impact while extending consistently across retail touch points and promotional merchandise.
Role: Campaign Logo Design, Point-of-Sale Design, Cause Marketing Campaign, Jersey T-Shirt Design, Production Design
Designed and developed retail display solutions across multiple wine and beverage brands, including pole toppers, 3D displays, case cards, shelf displays, and in-store activations.
Created concept sketches to explore structure, visual hierarchy, and shopper engagement, then translated approved ideas into production-ready designs optimized for visibility, durability, and scalability across retail environments.
Role: Retail Display Design, Concept Sketching, In-Store Activation, Shopper Marketing, 3D Display Concepting, Production Design
Developed point-of-sale materials across multiple brands, translating campaign hero art into retail-ready systems for neckers, shelf-talkers, carton riders, header cards, and digital visual assets.
Designed each touchpoint for brand consistency, shopper visibility, clear communication, and production accuracy across varied retail formats.
Role: Point-of-Sale Design, Retail Marketing Design, Campaign Adaptation, Visual System Development, Production Design
